by albertolempira | Feb 15, 2021 | Episodes
S01E13 Brand values and Core Web Vitals ย Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTokโs sale to Oracle-Walmart is on hold, Core Web Vitals, and Googleโs latest algorithm update (passages), and Microsoftโs...
by albertolempira | Feb 7, 2021 | Episodes
S01E12 Building your marketing strategy (3/5): Value and Brand Positioning ๐ง๐ต๐ถ๐ ๐ถ๐ ๐๐ต๐ฒ ๐น๐ฎ๐๐ฒ๐๐ ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐ผ๐ป ๐ต๐ผ๐ ๐๐ผ ๐ฑ๐ฒ๐๐ถ๐ด๐ป ๐๐ผ๐๐ฟ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐. ๐ฅบ Needs ๐ค Wants ๐ Demand โบ๏ธ Value + Satisfaction Creating value, and understanding how to make your customersโ life easier...
by albertolempira | Feb 1, 2021 | Episodes
S01E11 GameStop rules! Or was it Reddit? Hi, Welcome back!In this episode, I talked about Redditโs impact on Wall Street, with shares from GameStop, AMC Entertainment, and BlackBerry having an increase of over 1000% in some cases.I also talked about how Apple is...
by albertolempira | Jan 25, 2021 | Episodes
S01E10 Building your marketing strategy (2/5): Choosing your Target In this episode I share with you the steps you need to define your target: 1๏ธโฃ Follow SMART goals. 2๏ธโฃ Getting Insights from your customers. 3๏ธโฃ Building your avatar or customer persona. IF YOU LIKED...
by albertolempira | Jan 18, 2021 | Episodes
S01E09 Parler, WhatsApp and CES 2021 2021 arrived with a lot of news! Today weโll talk about Parler and its feud with BigTech, WhatsApp changing its Terms and Conditions, Primark and the online shopping dilemma, and the hottest gadgets from CES 2021. All this and more...
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