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S01E13

Brand values and Core Web Vitals

Feb 15, 2021 | Episodes

 

Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTok’s sale to Oracle-Walmart is on hold, Core Web Vitals, and Google’s latest algorithm update (passages), and Microsoft’s xCloud.

1️⃣ HEADLINES:

  • Coke is thinking about doing always-on-data-driven marketing campaigns focused on experiential marketing to improve its profitability.

Sources: MarketingDive, MarketingWeek

  • Aunt Jemina’s out, say hello to Pearl Milling Company.

Sources: MarketingDive

  • TikTok deal with Oracle+Walmart is on hold.

Sources: AdExchanger

  • Auditing your Core Web Vitals and the passage update from Google’s algorithm.

Sources: Search Engine Land(1), Search Engine Land(2)

  • Microsoft’s xCloud, cloud gaming alternative will be available on web browsers, Safari included.

Sources: The Verge

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⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

🎙 @notyourmarketer

https://notyourmarketer.com

👨🏻‍💻 @albertolempira

https://albertolempira.com

🔊 Music & Sound arrangement by @dosdosmusic

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