Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTok’s sale to Oracle-Walmart is on hold, Core Web Vitals, and Google’s latest algorithm update (passages), and Microsoft’s xCloud.

1️⃣ HEADLINES:

• Coke is thinking about doing always-on-data-driven marketing campaigns focused on experiential marketing to improve its profitability.

Sources: MarketingDive, MarketingWeek

• Aunt Jemina’s out, say hello to Pearl Milling Company.

Sources: MarketingDive

• TikTok deal with Oracle+Walmart is on hold.

Sources: AdExchanger

• Auditing your Core Web Vitals and the passage update from Google’s algorithm.

Sources: Search Engine Land(1), Search Engine Land(2)

• Microsoft’s xCloud, cloud gaming alternative will be available on web browsers, Safari included.

Sources: The Verge