Brand values and Core Web Vitals
Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTok’s sale to Oracle-Walmart is on hold, Core Web Vitals, and Google’s latest algorithm update (passages), and Microsoft’s xCloud.
- Coke is thinking about doing always-on-data-driven marketing campaigns focused on experiential marketing to improve its profitability.
Sources: MarketingDive, MarketingWeek
- Aunt Jemina’s out, say hello to Pearl Milling Company.
- TikTok deal with Oracle+Walmart is on hold.
- Auditing your Core Web Vitals and the passage update from Google’s algorithm.
Sources: Search Engine Land(1), Search Engine Land(2)
- Microsoft’s xCloud, cloud gaming alternative will be available on web browsers, Safari included.
Sources: The Verge
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🔊 Music & Sound arrangement by @dosdosmusic