S01E12
Building your marketing strategy (3/5): Value and Brand Positioning
๐ง๐ต๐ถ๐ ๐ถ๐ ๐๐ต๐ฒ ๐น๐ฎ๐๐ฒ๐๐ ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐ผ๐ป ๐ต๐ผ๐ ๐๐ผ ๐ฑ๐ฒ๐๐ถ๐ด๐ป ๐๐ผ๐๐ฟ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐.
๐ฅบ Needs
๐ค Wants
๐ Demand
โบ๏ธ Value + Satisfaction
Creating value, and understanding how to make your customersโ life easier is key to set where you want your brand to be positioned.
Remember that real estate on the customerโs mind is limited and highly coveted, so we need to be sure to convey the right message and to be clear about the value we offer.
๐ค ๊ฑสแดสแด แดสษช๊ฑ แดแดษช๊ฑแดแด
แด แดกษชแดส ๊ฑแดแดแดแดษดแด แดกสแด แดษชษขสแด ๊ฐษชษดแด
ษชแด แด๊ฑแด๊ฐแดส.
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โ ๏ธ Comments, suggestions, and ideas are more than welcome โ ๏ธ
๐ @notyourmarketer
๐จ๐ปโ๐ป @albertolempira
๐ Music & Sound arrangement by @dosdosmusic
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