Building your marketing strategy (4/5): Delighting your customer
𝗛𝗼𝘄 𝘁𝗼 𝗱𝗲𝗹𝗶𝗴𝗵𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗵𝗼𝘄 𝘁𝗵𝗶𝗻𝗴𝘀 𝗰𝗮𝗻 𝗴𝗼 𝘄𝗿𝗼𝗻𝗴 𝘄𝗵𝗲𝗻 𝗱𝗼𝗶𝗻𝗴 𝘀𝗼.
In this episode of the Not Your Marketer Podcast, I talked about how Delight is the mirror emotion of total Outrage from your customer’s point of view.
I also discussed how you could deliver a WOW factor that builds loyalty toward your brand or product and why you must keep improving the customer experience once you begin to delight your customers.
❌ 𝙋𝙍𝙊𝘿𝙐𝘾𝙏 ≠ 𝘿𝙄𝙁𝙁𝙀𝙍𝙀𝙉𝙏𝙄𝘼𝙏𝙄𝙊𝙉
✅ 𝙀𝙓𝙋𝙀𝙍𝙄𝙀𝙉𝘾𝙀 = 𝘿𝙄𝙁𝙁𝙀𝙍𝙀𝙉𝙏𝙄𝘼𝙏𝙄𝙊𝙉
🤓 ꜱʜᴀʀᴇ ᴛʜɪꜱ ᴇᴘɪꜱᴏᴅᴇ ᴡɪᴛʜ ꜱᴏᴍᴇᴏɴᴇ ᴡʜᴏ ᴍɪɢʜᴛ ꜰɪɴᴅ ɪᴛ ᴜꜱᴇꜰᴜʟ.
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⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🔊 Music & Sound arrangement by @dosdosmusic