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Building your marketing strategy (4/5): Delighting your customer

Building your marketing strategy (4/5): Delighting your customer

S01E14 Building your marketing strategy (4/5): Delighting your customer ๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—ฑ๐—ฒ๐—น๐—ถ๐—ด๐—ต๐˜ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ผ๐˜„ ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐—ฐ๐—ฎ๐—ป ๐—ด๐—ผ ๐˜„๐—ฟ๐—ผ๐—ป๐—ด ๐˜„๐—ต๐—ฒ๐—ป ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด ๐˜€๐—ผ. In this episode of the Not Your Marketer Podcast, I talked about how Delight is the mirror emotion of total Outrage from your...
Brand values and Core Web Vitals

Brand values and Core Web Vitals

S01E13 Brand values and Core Web Vitals ย  Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTokโ€™s sale to Oracle-Walmart is on hold, Core Web Vitals, and Googleโ€™s latest algorithm update (passages), and Microsoftโ€™s...
Building your marketing strategy (3/5): Value and Brand Positioning

Building your marketing strategy (3/5): Value and Brand Positioning

S01E12 Building your marketing strategy (3/5): Value and Brand Positioning ๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐—น๐—ฎ๐˜๐—ฒ๐˜€๐˜ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐—ผ๐—ป ๐—ต๐—ผ๐˜„ ๐˜๐—ผ ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†. ๐Ÿฅบ Needs ๐Ÿค— Wants ๐Ÿ˜ Demand โ˜บ๏ธ Value + Satisfaction Creating value, and understanding how to make your customersโ€™ life easier...
GameStop rules! Or was it Reddit?

GameStop rules! Or was it Reddit?

S01E11 GameStop rules! Or was it Reddit? Hi, Welcome back!In this episode, I talked about Redditโ€™s impact on Wall Street, with shares from GameStop, AMC Entertainment, and BlackBerry having an increase of over 1000% in some cases.I also talked about how Apple is...
Building your marketing strategy (2/5): Choosing your Target

Building your marketing strategy (2/5): Choosing your Target

S01E10 Building your marketing strategy (2/5): Choosing your Target In this episode I share with you the steps you need to define your target: 1๏ธโƒฃ Follow SMART goals. 2๏ธโƒฃ Getting Insights from your customers. 3๏ธโƒฃ Building your avatar or customer persona. IF YOU LIKED...