by albertolempira | Jul 20, 2021 | Episodes
S02E02 Recording live + Ad Targeting Insights Jul 20, 2021 | Episodes Weโre live and alive! ย This is the first live-recorded episode of the NYM podcast. I am experimenting with OBS to Livestream the recordings of the show to give it a more โrealisticโ touch. Today I...
by albertolempira | Jun 2, 2021 | Episodes
S02E01 Hello, world! Jun 2, 2021 | Episodes Thank you for joining me in the first episode of the second season of the podcast. On this occasion, I talked about Instagram and fake-news regulation, Likes count not visible now, and how Pepsi managed to nail fast-food...
by albertolempira | Mar 1, 2021 | Episodes
S01E15 Spotify Ads, Zoom fatigue and beware of ClubHouse ๐ฌ Have you seen a packed podcast episode before? Of course, you havenโt; podcasts are meant to be heard, not seen, lol. Jokes aside, this is an episode loaded with news from every place, ย Facebook, ClubHouse,...
by albertolempira | Feb 22, 2021 | Episodes
S01E14 Building your marketing strategy (4/5): Delighting your customer ๐๐ผ๐ ๐๐ผ ๐ฑ๐ฒ๐น๐ถ๐ด๐ต๐ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ๐ ๐ฎ๐ป๐ฑ ๐ต๐ผ๐ ๐๐ต๐ถ๐ป๐ด๐ ๐ฐ๐ฎ๐ป ๐ด๐ผ ๐๐ฟ๐ผ๐ป๐ด ๐๐ต๐ฒ๐ป ๐ฑ๐ผ๐ถ๐ป๐ด ๐๐ผ. In this episode of the Not Your Marketer Podcast, I talked about how Delight is the mirror emotion of total Outrage from your...
by albertolempira | Feb 15, 2021 | Episodes
S01E13 Brand values and Core Web Vitals ย Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTokโs sale to Oracle-Walmart is on hold, Core Web Vitals, and Googleโs latest algorithm update (passages), and Microsoftโs...
by albertolempira | Feb 7, 2021 | Episodes
S01E12 Building your marketing strategy (3/5): Value and Brand Positioning ๐ง๐ต๐ถ๐ ๐ถ๐ ๐๐ต๐ฒ ๐น๐ฎ๐๐ฒ๐๐ ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐ผ๐ป ๐ต๐ผ๐ ๐๐ผ ๐ฑ๐ฒ๐๐ถ๐ด๐ป ๐๐ผ๐๐ฟ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐. ๐ฅบ Needs ๐ค Wants ๐ Demand โบ๏ธ Value + Satisfaction Creating value, and understanding how to make your customersโ life easier...
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