by albertolempira | Feb 1, 2021 | Episodes
S01E11 GameStop rules! Or was it Reddit? Hi, Welcome back!In this episode, I talked about Reddit’s impact on Wall Street, with shares from GameStop, AMC Entertainment, and BlackBerry having an increase of over 1000% in some cases.I also talked about how Apple is...
by albertolempira | Jan 25, 2021 | Episodes
S01E10 Building your marketing strategy (2/5): Choosing your Target In this episode I share with you the steps you need to define your target: 1️⃣ Follow SMART goals. 2️⃣ Getting Insights from your customers. 3️⃣ Building your avatar or customer persona. IF YOU LIKED...
by albertolempira | Jan 18, 2021 | Episodes
S01E09 Parler, WhatsApp and CES 2021 2021 arrived with a lot of news! Today we’ll talk about Parler and its feud with BigTech, WhatsApp changing its Terms and Conditions, Primark and the online shopping dilemma, and the hottest gadgets from CES 2021. All this and more...
by albertolempira | Jan 11, 2021 | Episodes
S01E08 Building your marketing strategy (1/5): Understanding the market Welcome, 2021! Let’s make your marketing strategy right! 💪We start the new year with a themed series on how to build a marketing strategy the right way.In this first episode, I explain how...
by albertolempira | Dec 21, 2020 | Episodes
S01E07 2021 Trends: Marketing, Business & Tech We’re still on Christmas time! 🎄🎅🏻Today we’ll talk about the trends that we will expect in 2021; from social commerce to enhanced AR, Streaming platforms, and antitrust lawsuits. Join me on this episode of the Not...
by albertolempira | Dec 7, 2020 | Episodes
S01E06 Christmas & Marketing It’s Christmas time! Time to become a better marketer! In this episode, we talked about how brands should approach their holiday marketing campaigns and how they are communicating with their audience during these peculiar times. Thank...
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