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Season 1

Episodes

Watch or listen to all episodes from Season 1 as they get published.

Spotify Ads, Zoom fatigue and beware of ClubHouse ๐Ÿ˜ฌ

S01E15 Spotify Ads, Zoom fatigue and beware of ClubHouse ๐Ÿ˜ฌ Have you seen a packed podcast episode before? Of course, you havenโ€™t; podcasts are meant to be heard, not seen, lol. Jokes aside, this is an episode loaded with news from every place, ย  Facebook, ClubHouse,...
Spotify Ads, Zoom fatigue and beware of ClubHouse ๐Ÿ˜ฌ

Spotify Ads, Zoom fatigue and beware of ClubHouse ๐Ÿ˜ฌ

S01E15 Spotify Ads, Zoom fatigue and beware of ClubHouse ๐Ÿ˜ฌ Have you seen a packed podcast episode before? Of course, you havenโ€™t; podcasts are meant to be heard, not seen, lol. Jokes aside, this is an episode loaded with news from every place, ย  Facebook, ClubHouse,...

Building your marketing strategy (4/5): Delighting your customer

Building your marketing strategy (4/5): Delighting your customer

S01E14 Building your marketing strategy (4/5): Delighting your customer ๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—ฑ๐—ฒ๐—น๐—ถ๐—ด๐—ต๐˜ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ผ๐˜„ ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐—ฐ๐—ฎ๐—ป ๐—ด๐—ผ ๐˜„๐—ฟ๐—ผ๐—ป๐—ด ๐˜„๐—ต๐—ฒ๐—ป ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด ๐˜€๐—ผ. In this episode of the Not Your Marketer Podcast, I talked about how Delight is the mirror emotion of total Outrage from your...

Brand values and Core Web Vitals

Brand values and Core Web Vitals

S01E13 Brand values and Core Web Vitals ย  Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTokโ€™s sale to Oracle-Walmart is on hold, Core Web Vitals, and Googleโ€™s latest algorithm update (passages), and Microsoftโ€™s...

Building your marketing strategy (3/5): Value and Brand Positioning

Building your marketing strategy (3/5): Value and Brand Positioning

S01E12 Building your marketing strategy (3/5): Value and Brand Positioning ๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐—น๐—ฎ๐˜๐—ฒ๐˜€๐˜ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐—ผ๐—ป ๐—ต๐—ผ๐˜„ ๐˜๐—ผ ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†. ๐Ÿฅบ Needs ๐Ÿค— Wants ๐Ÿ˜ Demand โ˜บ๏ธ Value + Satisfaction Creating value, and understanding how to make your customersโ€™ life easier...

GameStop rules! Or was it Reddit?

GameStop rules! Or was it Reddit?

S01E11 GameStop rules! Or was it Reddit? Hi, Welcome back!In this episode, I talked about Redditโ€™s impact on Wall Street, with shares from GameStop, AMC Entertainment, and BlackBerry having an increase of over 1000% in some cases.I also talked about how Apple is...

Building your marketing strategy (2/5): Choosing your Target

Building your marketing strategy (2/5): Choosing your Target

S01E10 Building your marketing strategy (2/5): Choosing your Target In this episode I share with you the steps you need to define your target: 1๏ธโƒฃ Follow SMART goals. 2๏ธโƒฃ Getting Insights from your customers. 3๏ธโƒฃ Building your avatar or customer persona. IF YOU LIKED...

Parler, WhatsApp and CES 2021

Parler, WhatsApp and CES 2021

S01E09 Parler, WhatsApp and CES 2021 2021 arrived with a lot of news! Today weโ€™ll talk about Parler and its feud with BigTech, WhatsApp changing its Terms and Conditions, Primark and the online shopping dilemma, and the hottest gadgets from CES 2021. All this and more...

Building your marketing strategy (1/5): Understanding the market

Building your marketing strategy (1/5): Understanding the market

S01E08 Building your marketing strategy (1/5): Understanding the market Welcome, 2021! Let's make your marketing strategy right! ๐Ÿ’ชWe start the new year with a themed series on how to build a marketing strategy the right way.In this first episode, I explain how...

2021 Trends: Marketing, Business & Tech

2021 Trends: Marketing, Business & Tech

S01E07 2021 Trends: Marketing, Business & Tech Weโ€™re still on Christmas time! ๐ŸŽ„๐ŸŽ…๐ŸปToday weโ€™ll talk about the trends that we will expect in 2021; from social commerce to enhanced AR, Streaming platforms, and antitrust lawsuits. Join me on this episode of the Not...