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Season 2

Episodes

Watch or listen to all episodes from Season 1 as they get published.

NYM-S02E02-RECORDING-LIVE-AD-TARGETING-INSIGHTS

Recording live + Ad targeting insights

S02E02 Recording live + Ad Targeting Insights We’re live and alive!   This is the first live-recorded episode of the NYM podcast. I am experimenting with OBS to Livestream the recordings of the show to give it a more “realistic” touch. Today I talked about an...
Recording live + Ad targeting insights

Recording live + Ad targeting insights

S02E02 Recording live + Ad Targeting Insights We’re live and alive!   This is the first live-recorded episode of the NYM podcast. I am experimenting with OBS to Livestream the recordings of the show to give it a more “realistic” touch. Today I talked about an...

Hello, world

Hello, world

S02E01 Hello, world! Thank you for joining me in the first episode of the second season of the podcast. On this occasion, I talked about Instagram and fake-news regulation, Likes count not visible now, and how Pepsi managed to nail fast-food brands with their folded...

Spotify Ads, Zoom fatigue and beware of ClubHouse 😬

Spotify Ads, Zoom fatigue and beware of ClubHouse 😬

S01E15 Spotify Ads, Zoom fatigue and beware of ClubHouse 😬 Have you seen a packed podcast episode before? Of course, you haven’t; podcasts are meant to be heard, not seen, lol. Jokes aside, this is an episode loaded with news from every place,   Facebook, ClubHouse,...

Building your marketing strategy (4/5): Delighting your customer

Building your marketing strategy (4/5): Delighting your customer

S01E14 Building your marketing strategy (4/5): Delighting your customer 𝗛𝗼𝘄 𝘁𝗼 𝗱𝗲𝗹𝗶𝗴𝗵𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗵𝗼𝘄 𝘁𝗵𝗶𝗻𝗴𝘀 𝗰𝗮𝗻 𝗴𝗼 𝘄𝗿𝗼𝗻𝗴 𝘄𝗵𝗲𝗻 𝗱𝗼𝗶𝗻𝗴 𝘀𝗼. In this episode of the Not Your Marketer Podcast, I talked about how Delight is the mirror emotion of total Outrage from your...

Brand values and Core Web Vitals

Brand values and Core Web Vitals

S01E13 Brand values and Core Web Vitals   Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTok’s sale to Oracle-Walmart is on hold, Core Web Vitals, and Google’s latest algorithm update (passages), and Microsoft’s...

Building your marketing strategy (3/5): Value and Brand Positioning

Building your marketing strategy (3/5): Value and Brand Positioning

S01E12 Building your marketing strategy (3/5): Value and Brand Positioning 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗲𝘀𝗶𝗴𝗻 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. 🥺 Needs 🤗 Wants 😐 Demand ☺️ Value + Satisfaction Creating value, and understanding how to make your customers’ life easier...

GameStop rules! Or was it Reddit?

GameStop rules! Or was it Reddit?

S01E11 GameStop rules! Or was it Reddit? Hi, Welcome back!In this episode, I talked about Reddit’s impact on Wall Street, with shares from GameStop, AMC Entertainment, and BlackBerry having an increase of over 1000% in some cases.I also talked about how Apple is...

Building your marketing strategy (2/5): Choosing your Target

Building your marketing strategy (2/5): Choosing your Target

S01E10 Building your marketing strategy (2/5): Choosing your Target In this episode I share with you the steps you need to define your target: 1️⃣ Follow SMART goals. 2️⃣ Getting Insights from your customers. 3️⃣ Building your avatar or customer persona. IF YOU LIKED...

Parler, WhatsApp and CES 2021

Parler, WhatsApp and CES 2021

S01E09 Parler, WhatsApp and CES 2021 2021 arrived with a lot of news! Today we’ll talk about Parler and its feud with BigTech, WhatsApp changing its Terms and Conditions, Primark and the online shopping dilemma, and the hottest gadgets from CES 2021. All this and more...