Season 2
Episodes
Watch or listen to all episodes from Season 1 as they get published.
Building your marketing strategy (4/5): Delighting your customer
S01E14 Building your marketing strategy (4/5): Delighting your customer ๐๐ผ๐ ๐๐ผ ๐ฑ๐ฒ๐น๐ถ๐ด๐ต๐ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ๐ ๐ฎ๐ป๐ฑ ๐ต๐ผ๐ ๐๐ต๐ถ๐ป๐ด๐ ๐ฐ๐ฎ๐ป ๐ด๐ผ ๐๐ฟ๐ผ๐ป๐ด ๐๐ต๐ฒ๐ป ๐ฑ๐ผ๐ถ๐ป๐ด ๐๐ผ. In this episode of the Not Your Marketer Podcast, I talked about how Delight is the mirror emotion of total Outrage from your...
Brand values and Core Web Vitals
S01E13 Brand values and Core Web Vitals ย Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTokโs sale to Oracle-Walmart is on hold, Core Web Vitals, and Googleโs latest algorithm update (passages), and Microsoftโs...
Building your marketing strategy (3/5): Value and Brand Positioning
S01E12 Building your marketing strategy (3/5): Value and Brand Positioning ๐ง๐ต๐ถ๐ ๐ถ๐ ๐๐ต๐ฒ ๐น๐ฎ๐๐ฒ๐๐ ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐ผ๐ป ๐ต๐ผ๐ ๐๐ผ ๐ฑ๐ฒ๐๐ถ๐ด๐ป ๐๐ผ๐๐ฟ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐. ๐ฅบ Needs ๐ค Wants ๐ Demand โบ๏ธ Value + Satisfaction Creating value, and understanding how to make your customersโ life easier...
GameStop rules! Or was it Reddit?
S01E11 GameStop rules! Or was it Reddit? Hi, Welcome back!In this episode, I talked about Redditโs impact on Wall Street, with shares from GameStop, AMC Entertainment, and BlackBerry having an increase of over 1000% in some cases.I also talked about how Apple is...
Building your marketing strategy (2/5): Choosing your Target
S01E10 Building your marketing strategy (2/5): Choosing your Target In this episode I share with you the steps you need to define your target: 1๏ธโฃ Follow SMART goals. 2๏ธโฃ Getting Insights from your customers. 3๏ธโฃ Building your avatar or customer persona. IF YOU LIKED...
Parler, WhatsApp and CES 2021
S01E09 Parler, WhatsApp and CES 2021 2021 arrived with a lot of news! Today weโll talk about Parler and its feud with BigTech, WhatsApp changing its Terms and Conditions, Primark and the online shopping dilemma, and the hottest gadgets from CES 2021. All this and more...
Building your marketing strategy (1/5): Understanding the market
S01E08 Building your marketing strategy (1/5): Understanding the market Welcome, 2021! Let's make your marketing strategy right! ๐ชWe start the new year with a themed series on how to build a marketing strategy the right way.In this first episode, I explain how...
2021 Trends: Marketing, Business & Tech
S01E07 2021 Trends: Marketing, Business & Tech Weโre still on Christmas time! ๐๐ ๐ปToday weโll talk about the trends that we will expect in 2021; from social commerce to enhanced AR, Streaming platforms, and antitrust lawsuits. Join me on this episode of the Not...
Christmas & Marketing
S01E06 Christmas & Marketing Itโs Christmas time! Time to become a better marketer! In this episode, we talked about how brands should approach their holiday marketing campaigns and how they are communicating with their audience during these peculiar times. Thank...