Thank you all for your support! Here’s episode two where I talk about social commerce, video shopping, video streaming platforms, and how the COVID pandemic will shape this holiday shopping season. Enjoy!

1️⃣ HEADLINES:

• Instagram turns 10.

• Instagram is to add its shopping experience to IGTV, Reels is coming.

Sources: eMarketer

• YouTube is betting on making the platform a destination for online shopping.

Sources:Bloomberg

• PlutoTV is launching in Spain this fall.

Sources:BroadbandTV News

2️⃣ MAIN STORY:

Holiday season 2020: how COVID is going to change the way brands and consumers approach the busiest shopping season in the western hemisphere.

3️⃣ MENTIONED ON THIS EPISODE:

• Kantar predictions for 2020 holiday shopping season: https://www.kantar.com/inspiration/retail/4-predictions-for-an-uncertain-2020-us-holiday-shopping-season-cn/
• Morning Consult insights on holiday’s plans for 2020 in the US:
  https://www.marketwatch.com/story/the-holiday-shopping-season-could-start-on-10-10-2020-with-retailers-hopeful-that-consumers-will-turn-out-early-11600197849 

👉 How to change Instagram’s App icon (it will work in October only): 👈

1. Go into the app’s settings. 
2. Scroll down. (As if you were going to refresh the feed, but you’re still in the settings screen) 
3. You will be greeted with the anniversary screen. 
4. Choose the App icon you prefer. 

IF YOU LIKED THE SHOW DON’T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

🎙 @notyourmarketer on Twitter, Instagram, and YouTube

👨🏻‍💻 @albertolempira on any social network