US elections are over (apparently), we discussed political ads budgets, exclusive content on Spotify, Social Media controlling political news, and Search Engine Optimization tips for small and medium-sized businesses for 2021 with special guest John Vuong from Local SEO Search.

Thanks for listening, enjoy!

1️⃣ HEADLINES:

• Who spent the most on online advertising the Biden or the Trump campaign?.

Sources: AdAge

• Spotify may be working on a Podcast subscription service.

Sources: The Verge

• Project Signal from the Washington Post, a way to target users by context.

Sources: The Washington Post

• Social Media forced to act as a contention wall during the 2020 US Elections.

Sources: USA Today

2️⃣ INTERVIEW:

We talked about SEO with John Voung, Founder and President of Local SEO Search, a boutique SEO agency based in Toronto, Canada that serves clients all around the world. We covered interesting tips for improving your SEO strategy, like:

• State of the art of SEO in 2020.
• How to take advantage of SEO if you are an SMB:
  • Google MyBusiness.
  • Google Maps features.
  • COVID protocols.
• What is working and what’s not regarding SEO.
• Debunking three common myths about SEO.

3️⃣ FIND MORE ABOUT OUR GUEST:

• Local SEO Search: http://localseosearch.ca 

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⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

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https://notyourmarketer.com

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https://albertolempira.com

🔊 Music & Sound arrangement by @dosdosmusic