From Meta to Peloton

From Meta to Peloton

by | Dec 21, 2021 | Episodes

S02E05 From Meta to Peloton Episode recorded live on Dec 20th, 2021. A jam-packed episode with news from Peloton, Meta (Metaverse included), Oreo, and more. ย  Subscribe, Review, and Share if you like! ๐Ÿ‘‰ HEADLINES Peloton’s “He’s alive” campaign...
Building your marketing strategy (4/5): Delighting your customer

Building your marketing strategy (4/5): Delighting your customer

by | Feb 22, 2021 | Episodes

S01E14 Building your marketing strategy (4/5): Delighting your customer ๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—ฑ๐—ฒ๐—น๐—ถ๐—ด๐—ต๐˜ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ผ๐˜„ ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐—ฐ๐—ฎ๐—ป ๐—ด๐—ผ ๐˜„๐—ฟ๐—ผ๐—ป๐—ด ๐˜„๐—ต๐—ฒ๐—ป ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด ๐˜€๐—ผ. In this episode of the Not Your Marketer Podcast, I talked about how Delight is the mirror emotion of total Outrage from your...
Building your marketing strategy (3/5): Value and Brand Positioning

Building your marketing strategy (3/5): Value and Brand Positioning

by | Feb 7, 2021 | Episodes

S01E12 Building your marketing strategy (3/5): Value and Brand Positioning ๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐—น๐—ฎ๐˜๐—ฒ๐˜€๐˜ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐—ผ๐—ป ๐—ต๐—ผ๐˜„ ๐˜๐—ผ ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†. ๐Ÿฅบ Needs ๐Ÿค— Wants ๐Ÿ˜ Demand โ˜บ๏ธ Value + Satisfaction Creating value, and understanding how to make your customersโ€™ life easier...