How will we be able to track customers online in the future?
Many companies like Google and Apple will roll out “soon” new changes to the way they allow for third parties to track users’ traffic through their browsers, operating systems, etc.
How will marketers be able to deal with this and what are brands doing right now to prepare for this? Nielsen may have a solution, and in the meantime, Oreo is nurturing its customers’ profiles.
Join me in this bonus episode where I run through the latest news about it.
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